Top 7 Best Practices for IPO Investor Websites.
The most effective IR website is one that successfully tells your investment story, by providing investors with compelling and informative context that ultimately influences their decision to invest. Cambridge, MA 02142 | (339) 970-2843 Posted by Bob East. But this week on the blog, we’re singing the praises of the best mobile investor relations websites. Directions, Unit 805, Tower 1, Prosper Center Has a/your (company) report/name been mentioned, watched, rated, ranked, benchmarked, cited on ReportWatch? Your investor relations website is your primary storytelling vehicle. As of June 2013 NYSE Euronext raised $28.5 billion in total global proceeds on 72 IPOs (65 U.S. IPOs, 7 Euronext IPO). Roadshow Marketing Meaning A Roadshow is important For a corporation to market The Investment Proposition To The Targeted Investors. About; Contacts; IR Web Report.
We live a significant part of our lives online, and investors are no exception. New technology creates new expectations, meaning elements of your company story should be prioritized differently on mobile versus desktop. Tom McDonald is a Partner/Managing Director and Head of Business Development.
It’s important to have a strong grasp of the best way to present your Investor Relations story online. 10 Investor Relations Best Practices. Aim for a simple engaging user interface with modern colours and content (copy, images and videos) that reflects company goals. It is important to test your website in different browsers and devices to make sure that it displays correctly and responds to different screen sizes. Web users often have a very short attention span and tend to skim webpages to find the information that theyâre looking for, so itâs important to reduce the word count, get to the point quickly, and use understandable language. Check out… twitter.com/i/web/status/1…, Sponsor message. Order a REPORT SCAN. With the current availability of online tools to build interactive, multimedia focused websites, it’s now easier to leverage the power of online tools to enhance corporate communications and engage investors. We integrate hundreds of investor relations best practices to create a website that is engaging, well designed, and results-driven. Find out whether you should file a Form 8-K, issue a press release, or do both by using our easy-to-reference chart, Form 8K vs. Press Release: What’s the Difference? Think â user experience and company goals, a simple responsive user interface, modern fonts, colours, and quality content with SEO techniques implemented. Business2community.com found that, âusing organic SEO techniques and a pay-per-click campaign together you can expect to receive 25% more clicks and 27% more profit versus using just one or the other.â Without SEO optimization your site is not visible to your audience but rather lost in the vast sea of the worldwide web. blog.marketo.com
When you follow these best practices, you will ensure your IR website’s place as the primary source of information for your investor and analyst audiences.
By Amy Statham.