We’ll also see ad-free versions of the latter within walled-garden services. The service, which has 130 million paying customers worldwide, has been aiming for high-profile podcasts that will continue to drive subscriber additions. Ashley relocated to the Oregon Coast to pursue a career in technology. UFC commentator and popular podcaster Joe Rogan has stopped production of his ‘Joe Rogan Experience’ podcast after a key member of his team tested positive for the coronavirus. Successful podcasters will have more ways of finding revenue to cover their production costs, and the market will be richer for it. Ironically, the deal comes after Rogan explained why his show — which generates about 190 million downloads each month — is not available on Spotify. Many high-profile podcasters—including Joe Rogan—demanded that Luminary stop making their podcasts available because it had no license for them. Also, Spotify isn’t the only one doing this; Audible (Amazon) and a few startups are also doing paywall podcasts (although Audible doesn’t call them “podcasts”). ... [+] (Photo Illustration by Filip Radwanski/SOPA Images/LightRocket via Getty Images). Podcasts, Stitcher, Google They were like 'We want to put you on it, it's gonna be great for you.' But that’s changing too. More recently, paid subscription podcast services have started, including Luminary, a VC-backed startup that launched just over a year ago. Surprising Lessons from Two Successful Sync Writers, How a Movie Score Is Really Made — According to a Top Hollywood Director, Want to Get Your Music Heard? But Joe Rogan committing to make his show exclusive is Spotify’s biggest acquisition yet. A lifelong fight fan from Liverpool, England who has been covering mixed martial arts (MMA) and boxing for several years. I tested negative, and the rest of the staff tested negative but we’re shutting everything down until we get an all clear from our doctor. The Revolution Will Be Recorded: How Can Artists Shape Movements and Change Lives? Rogan’s move may have been precipitated by the COVID-19 pandemic, but the crisis has merely accelerated a transition that has been in the works for the past couple of years. I’m not switching platforms just to listen to his DMT-fueled rants about eating elk meat and listening to Alex Jones talk about the frogs being gay. © CBS Interactive Inc. All Rights Reserved. But replace Apple with Spotify in regards to podcasting, and you have much the same situation. }, 9  ×  6  =  .hide-if-no-js { Spotify says streaming ad insertion will make data like ad impressions, frequency, reach, and anonymized age, gender, and device type data available to podcasters and advertisers “for the first time.”. The podcast host Joe Rogan at an Ultimate Fighting Championship event this month in Jacksonville, Fla. reported it could be worth more than $100 million. Joe Rogan performs at The Ice House Comedy Club in August 2019.

Spotify’s stock was up more than 15% just a few days after the news. It redesigned its music-focused app to be more inclusive of podcasts – in weird ways. , Hulu, and Crackle change over time, podcasts available on Spotify, Apple, Google, and other platforms will change too. Until now, it was also the case that music services like Spotify could save money by offering podcasts, because unlike music, they haven’t required royalty payments to record labels or other rights holders.

As part of a multi-year licensing deal, the show will be available on Spotify starting in September and become exclusive to the platform near the end of the year.
But starting later this year, the Joe Rogan Experience will be exclusive to Spotify (including free accounts), so that people who listen to podcasts on Apple "We need to give [listeners] a reason to think of Spotify when it comes to podcasts," one company employee familiar with their podcasting strategy told TheWrap last October. Licenses give others rights to do these things in exchange for money or other considerations. This open standard was created in the early 2000s as a way to disseminate content across the web. Dr. Paul Saladino is a physician and board-certified nutrition specialist. That delicate balance is being disrupted by Spotify (and Apple), much the same way Facebook and Google dominated the early web.

And I was like, how is it great? I am not going to be an employee of Spotify. “Listen, man, I am saying it was a positive experience,” he said.

Will you miss The Joe Rogan Experience this week? Joe Rogan, the brash comedian turned hugely popular podcast host, is moving to Spotify. display: none !important; Suddenly, website publishers needed to maintain a Facebook page to capture advertising. Spotify wants to change that by gathering the podcast listening habits of its users. The latest research from Edison Research’s Infinite Dial study indicates that 37% of Americans ages 12 and up, or over 100 million people, listen to podcasts monthly. Those listening habits are used to auction off ads to the highest bidder; buying listens based on demographics rather than content. TV started out as a handful of broadcast networks that made their programming available for free and made money from ads; then it branched out into crowdfunding (public television) and subsequently paid subscriptions (cable), pay-per-view (boxing matches), and paid subscription on-demand (Netflix, Hulu, Disney+, etc.).

Although the man himself says no-one at his streaming partner has ever approached him about changing or toning down his show. Signing Rogan is certainly a coup for Spotify, with "The Joe Rogan Experience" routinely situated at the top of Apple's podcasting rankings. The Death of Independent Podcasting: Yesterday audio streaming giant Spotify announced a deal with podcast king Joe Rogan, with the Wall Street Journal reporting that Rogan will be paid more than $100 million over several years in return for making his insanely popular show exclusive to the Spotify service. Rogan's podcast is also a cash cow, bringing in $30 million last year, according to Forbes, easily making him the top earner in the podcasting world. Now, it looks like we’re witnessing the birth of a brand new one. The Joe Rogan Experience. Due to the open nature of podcast distribution, most listening data isn’t centralized. Wall Street understands the longer-term significance of Spotify’s deal with Joe Rogan: at this time of writing, Spotify’s stock price has increased an incredible 17% on the news. I think we’ll see a multi-tiered market where a (comparatively) small number of podcasters will choose to license their podcasts to platforms like Spotify and/or others, while the majority will remain free.

The company did not disclose the financial details of the agreement to license the podcast, “The Joe Rogan Experience.” But The Wall Street Journal, citing an anonymous source, reported it could be worth more than $100 million based on the podcast’s performance metrics and other factors. Until now, podcasters simply put them up online and made them available freely to anyone who wanted to listen to them—i.e., they didn’t bother with licenses. Freestyle Surfaces In a New Pepsi Ad, RIP Google Play Music — Google’s First Music Service Is Officially Shut Down, Snap Valuation Surges Past $50 Billion — Just as Sounds on Snapchat Takes Root, SiriusXM Is Close to Renewing Howard Stern’s Monster Contract, CEO Says, How to Get on Spotify Playlists — Try These 16 Proven Tips.

In a blog post, Spotify said the show has long been the most searched for podcast on its platform and represents a "major addition" to its slate of exclusive content.

Be respectful, keep it civil and stay on topic. Podcasts, or any of the many independent podcast apps won’t be able to hear it. But in Apple’s case, they continue to give themselves an unfair advantage at every turn,” Spotify complains. Spotify hasn’t done this ... yet. Joe Rogan has effectively made the water safe for podcast licensing. This is accelerating podcasters’ quests for other sources of revenue, and it was likely a reason why Joe Rogan sought a deal with the likes of Spotify.

Joe Rogan's Podcast Could Have Made Him More than the Spotify Deal The Supercast article uses math, subscriber numbers , and other data to extrapolate the potential of Rogan's original podcast. The No. I am adjunct faculty at NYU, where I teach Data Analysis in the Music Industry. Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article.

(Rogan has a history of guarding his intellectual property: he has been accusing other comedians of plagiarizing his material for years.). Mr. Rogan said clips of the show would still be available on YouTube, where the show currently streams and attracts millions of weekly viewers. Spotify has moved aggressively into podcasting by acquiring several major podcast production and publishing tool companies for hundreds of millions of dollars, well beyond the $160 million that Luminary has raised in venture funding to date. This strategy is paying off: Spotify is now solidly the No. Podcasting juggernaut Joe Rogan is taking his talents exclusively to Spotify. The major directories for podcast distribution all use RSS feeds to track and list podcasts. But later in the year, full episodes will stream exclusively on Spotify. “I go back and forth with conspiracies.

For a while there were two significant revenue sources for podcasts: users, via donations and crowdfunding; and businesses, via advertising and sponsorships. Spotify CEO Daniel Ek admits this strategy when speaking to his investors. All Rights Reserved, This is a BETA experience. The Joe Rogan Experience is moving to Spotify in September. The deal with Joe Rogan, a provocative podcast host with millions of listeners, is the latest move by Spotify to expand outside music.

Instead, we’re headed for a market with a choice of models, more like television. These two behemoths made themselves platforms to redirect the flow of advertising dollars from publishers to themselves. Why Are Fewer Than 5% of Them Paying for Streaming? He has also drawn criticism for discussing conspiracy theories, making jokes that belittle transgender people and sharing his platform with far-right figures, such as Gavin McInnes, the founder of the Proud Boys, and Alex Jones, the “Infowars” founder who spread the false narrative that the 2012 Sandy Hook school shooting was a hoax and that the parents of the children killed were “crisis actors.”.
We’re going to be working with the same crew doing the exact same show.” But Rogan is known for having controversial guests on his podcast, including Alex Jones and other conspiracy theorists. So let’s see.

Comedy superstar Joe Rogan’s exclusive licensing deal with Spotify, announced earlier this week, is a watershed moment in the development of podcasting as a major media industry segment. He has presented himself as a counterweight to what he views as political correctness run amok, and has interviewed a wide range of public figures, including the entrepreneur Andrew Yang and Senator Bernie Sanders, whom Mr. Rogan endorsed early in the Democratic presidential primary this year. “It will be the exact same show,” he said. Podcast producers have been in the process of figuring out where revenue is going to come from as listenership continues to grow and production values continue to increase. While that’s good for investors, it’s terrible both podcast fans and podcast creators. The big question has been whether services like Spotify that have been acquiring podcast content will restrict it to their own platforms. From 2014 to 2020, Spotify purchased over 15 companies related to data analytics, audio ad tools, and podcasting networks.