But that's not to say the deal is a guaranteed win. And any company that spends next-to-nothing on marketing is either doomed from the beginning, or very, very smart. The new owners will be in charge of the marketing side, while Kylie herself will remain the public face of the brand. Cumulative Growth of a $10,000 Investment in Stock Advisor, Kylie Jenner Sells Majority Stake in Cosmetics Company to Coty @themotleyfool #stocks $COTY, Coty (Class A) (COTY) Q4 2020 Earnings Call Transcript, Coty Sales Slump 60% as a New CEO Prepares to Take Over, Copyright, Trademark and Patent Information. It's not likely that one acquisition will revive Coty entirely, but betting on a trendy -- and lucrative -- new brand may be what it takes to breathe new life into the company. YOU'RE ELIGIBLE FOR FREE SHIPPING! Stock Advisor launched in February of 2002. We will continue to ship orders from KylieSkin.com. However as the week progressed, the stock plummeted nearly 5.5 percent, to $11.53 per share. Kylie Skin by Kylie Jenner now offering free domestic shipping over $30. Kylie Cosmetics launched in 2015 before making its way to over 1,100 stores in 2018 thanks to a partnership with Ulta Beauty Inc. Kylie Jenner's Majority Share of Cosmetics Company Goes for $600 Million, Kylie Jenner Says She Didn't Send 'Rise and Shine' Cease and Desist Letters, Drake and Kylie Jenner Are Not Dating, Despite Gossip Reports to the Contrary, majority stake of her Kylie Cosmetics company. Kylie Cosmetics relies heavily on Jenner's social media following -- something of a fickle beast -- and the brand has had little oversight in terms of management or corporate boards. Msg & data rates may apply. Those gains add to … Kylie Cosmetics is said to employ about a dozen people. Text SKIN to 84998 to sign up for Kylie's SMS alerts! In 2018, Kylie Cosmetics brought in roughly $360 million. Coty claims the company has brought in $177 million in the past year, which puts Kylie Cosmetics on track to boast 40% YoY revenue growth. You've qualified for a FREE MAKEUP REMOVING WIPE, ADD your free makeup removing wipes on orders over $30. See you at the top! $61, Regular price Please enter your email and we will let you know when your item becomes available. Coty already owns big beauty brands, including CoverGirl, OPI, and Clairol. Beauty mogul and Kardashian sister Kylie Jenner is selling a majority stake of her Kylie Cosmetics brand to Coty (NYSE:COTY), in a deal announced Monday. By entering your email address you will receive promotional updates. Promise. By signing up for SMS, you agree to receive recurring automated marketing text messages from Kylie Skin at the cell number used when signing up. Three years later, Forbes named Kylie the world's youngest billionaire, claiming Kylie Cosmetics would be worth $1 billion by year's end. Let's conquer your financial goals together...faster. Jenner's sale of her company became public news in November 2019. But time and profit wait for no man, and Coty may have snagged the company at the right time. Kylie Jenner sold the majority stake of her Kylie Cosmetics company to Coty Inc. for a reported $600 million this month.. Accessibility Statement. You're @amount from qualifying for a free wipe. Congrats! At least some of Jenner's success can also be chalked up to creating a sense of scarcity. Stocks fall, Dow sheds 150+ points after new jobless claims unexpectedly increase Breaking News • Oct 15, 2020 Another 898,000 workers filed for unemployment benefits (825,000 expected) ADD A FREE MAKEUP REMOVING WIPE WHEN YOU SPEND OVER $30. One time use only on orders over $40. They often sell out within minutes of their online launches, along with many of her eye shadows, concealers, and collaboration lines with her reality-TV star sisters. First, Kylie boasts a sizable social media following, with over 150 million followers on Instagram alone. Over the past year, the company has taken $4 billion in write-downs. She hawks her products somewhat violently and often updates followers on upcoming launches and flash sales on a regular basis. Kylie Cosmetics routinely under-stocks products ahead of launches with the intention of selling out within hours. The 22-year-old reality star is reportedly handing over 51% of her company to the massive beauty brand, where Jenner will retain 49% of Kylie Cosmetics.