To stay competitive, Osam is targeting all members of the household, primarily mothers, because they are the decision makers in this regard, Harsh adds.
Instead, we took some of the market from Sudha. "When we were a new business, we expanded too fast and almost went bankrupt twice. After swiping, all the information goes to a cloud-based system where the data is recorded. ‘Osam’ is an honest effort made by a team of young, energetic professional entrepreneurs to provide high quality dairy products to our consumers.
Osam is not a dairy cooperative, but largely follows a similar strategy in the way farmers are treated.
"The farmers swipe the card whenever they bring their milk to the collection point.
In a span of almost seven years, Osam Dairy, today sells over one lakh litres of milk per day in Jharkhand and Bihar despite the presence of brands like Amul, Aashirvaad, and Sudha. How this Rajasthan-based founder made Rs 4 Cr selling camel milk and its products, Search for what you want, categories, tags, keywords, authors, events, anything under YourStory, Why India’s manufacturing sector will pave the way for Aatmanirbhar Bharat, This Bengaluru-based home textiles company makes Rs 75 Cr turnover, eyes Rs 500 Cr, This Chennai-based engineer returned from the US to build a technology services company; is now eyeing $30M revenue, 10 small business ideas that require low investment to succeed during COVID-19, Govt expresses 'strong disapproval' after Twitter geo-tags J&K as part of China, Digital Playbook for SMBs: Quick and easy ways to take SMBs online and enable digital payments, KVIC launches Khadi fabric footwear amid calls to make India aatmanirbhar, India's exports to the US and China rise while imports decline, How Numero Uno grew from experimenting with denims to becoming a Rs 400 Cr turnover brand, Zoho Corp cofounder explains why SMBs should transform their technology stacks to cloud-based solutions. Search in pages . Therefore, farmers selling milk to Osam is beneficial for the consumer.
We are building our brand across all marketing and digital channels including websites, social media, and SMS," he says. Register now!
Read about company. Our Mission & VisionOur Vision “to create a dairy brand which inspires confidence amongst the consumers for its unfailing quality, outstanding processing infrastructure giving the most hygienic products which offers value for money. Abhinav says a company farm once faced the death of 26 diseased cows out of a herd of 40. Copyright © 1996-2020 IndiaMART InterMESH Ltd. All rights reserved. Verified Supplier.
Patna Office. This way, we are able to give direct and digital payments to the farmers in over 100 villages," he adds. In the 11th edition of TechSparks, we bring you best from the startup world to help you scale & succeed. "Next year, we are targetting Rs 180 crore. Now, ITC has entered BIhar with its Aashirvaad milk brand," Harsh explains.
At the plant, certified dairy technicians oversee the pasteurisation, processing, and packaging of the milk, to which no preservatives or chemicals are added, the company says. Quick view Read more View detail. Kurien came to be known as the Father of the White Revolution -a movement comprising Operation Flood and other dairy initiatives that made it possible for almost every Indian household to consume milk on a daily basis. Search in title . After chilling, insulated tankers carry the milk to Osam's processing plant in Patratu, Jharkhand, in a short span of time, in order to maintain freshness. Over the years, Osam also setup/acquired and commissioned dairy plants, for which it approached venture capitalists for funding. Abhinav Shah (37), CEO and Procurement Director, Osam Dairy, says: Osam Dairy founders Abhinav Shah (left) and Harsh Thakkar (right). 448/A, Ground Floor,Road No 4 Ashok Nagar, Ranchi - 834 002 +91-7070894555 firstname.lastname@example.org . Contact. We want to be part of consumers’ every meal based on binding trust generated through the use of our products”. Inside Osam Dairy's processing plant in Patratu, Jharkhand.