Besides being the band's lead singer, he was a talented songwriter who wrote most of the lyrics in the band's original songs. Overbrook Entertainment's Lassiter and Smith developed the idea of a show with a Latin star and contacted former record executive Steve Stoute, founder of marketing firm Translation. I believe in going out when I'm ready to sell my product. Santos is signed to Sony U.S. Latin but a joint effort between the label and RCA/Jive Records allows him to enjoy atypical dual promotion in both English and Spanish media. It is the first single for the band since their split in 2011. The issue is, of course, how do you replicate Santos? He signed a multimillion-dollar multi-album deal. In the Latin realm, Santos isn't the first U.S.-born artist to attempt reaching a young, bilingual demographic. "Inmortal" is a song recorded by Aventura released as the lead single from Romeo Santos' fourth studio album Utopía. Other videos available on VEVO. Romeo, nude, is held captive in a government lab. . The single debuted at number 95 on the Billboard Hot 100 and charted in numerous Latin American countries. Like most major successes in any market, he is an oddity, in every sense of the word. Santos is soft-spoken-in sharp contrast with his dramatic, sometimes very sexual onstage presence. "Seeing him perform, hearing his music but also seeing how incredible he is as a performer, I said, 'This is the thing that people will remember,'" Usher says in a behind-the-scenes video on YouTube. But even with that move, he broke rank with the norm. The connection with Usher came through AEG Live CEO Randy Phillips, who was impressed after Aventura sold out two shows at Los Angeles' Staples Center in 2009. A daily briefing on what matters in the music industry, 2020 Billboard Latin Music Awards: The Most Memorable Moments | Billboard News, 2020 Streamy Awards: Justin Bieber, Rihanna & More Snag Nominations| Billboard News, Selena Gomez Flaunts Her 'I Voted' Sticker After Filling Out Her Ballot, This Is the First Song From the '90s to Appear on the Billboard Global 200, 2019 Billboard Latin Music Awards Red Carpet Photos. In the meantime, Walmart, which is releasing an exclusive version of the album, is doing massive TV promotion for the project. Romeo Santos is back in action! "He's been able to do what other artists have been able to do-reach a dominant-English-speaking audience-only by singing in Spanish.". What parents view as success . Everybody can relate.". 2020-10-16T22:53:56Z Comment by zavielys abrante. Similarly, he has released seven number one songs on … Now 30, Santos created Aventura more than a decade ago, crafting traditional bachata-the typical rhythm of the Dominican Republic known for its syncopated percussion and plucked guitar-but with traces of R&B, English, graphic lyrics and Santos' high tenor. While "Promise," "You," "All Aboard" (featuring Lil Wayne) and two skits are bilingual, there's also straight-ahead bachata, a marvelous fusion with flamenco guitarist Tomatito ("Mi Santa"), a pop ballad with Mario Domm of Camila ("Rival") and a mix of bachata and rap with Spanish underground rapper La Mala Rodriguez ("Magia Negra"). Rumors swirled about Santos going solo, and in January it became official. The only thing that was right was the music. And his dream is for me to take over the restaurant. © 2020 Billboard. . "Romeo has crossed over without singing in English," says Sony U.S. Latin president Ruben Leyva, who signed Santos. Santos, in black jeans and a sweater, lounges on the couch, talking through each of his tracks, something he hasn't even done yet on his Twitter ( @RomeoSantosPage), where he has more than 81,000 followers. Romeo Santos played a major role in the success that surrounded Aventura. brutal. His dad: Dominican. Or, as comedian George Lopez says in the intro skit that opens the album, "Romeo, you have the formula. He's really old-fashioned, really radical, and wants to do things his way. Anthony "Romeo" Santos was born in the Bronx in 1981. "It's a show where, as they say, 'Each head is its own world,'" Santos says. [5], Aventura performed "Inmortal" at the 2019 Billboard Latin Music Awards on April 25, 2019. A lot of artists are out there every day. While most acts who aim for Latin and mainstream markets usually release albums in English and Spanish that are then promoted to their respective markets by the respective labels, Santos' aim was always to reach one unified fan base. "The way Aventura became successful was so weird. ", Latin Singer Romeo Santos Cast in ABC Comedy. "I'm very private, not the interview type," he says over wine one evening at his suite at the W Hotel in Miami Beach. [3] In the videoclip, Romeo is shown to have fallen in love with a woman, but the two are separated by a SWAT team that takes Romeo away. Many are hoping this rollout will be the blueprint to reaching a new Latin fan and music buyer. ", In fact, at the 2010 Billboard Latin Music Conference, when asked how he wanted to grow beyond Aventura's success, he said he wanted to have mainstream acts, like Usher and Justin Timberlake, sing bachata. "[2], The music video for "Inmortal" was directed by Fernando Lugo and filmed in Miami, Florida. "It's the perfect combo of having a super artist together with the power still wielded by a major label," Sony Music Latin VP of marketing Paula Kaminsky says. They say everything has a reason, but it's not easy to find. It stars all four members of Aventura. For millions who would've been hard pressed to pronounce the word "bachata," much less identify the music, the genre became a household name. The bachata singer debuted two songs from his album Utopia at the Billboard Latin Music Awards 2019, which took place in Las Vegas on Thursday (April 25). Descarga música gratis de Aventura. "[He] never gave me permission to be an artist.". We didn't have a major label. "We felt it would over-separate the fan base, and we wanted to make sure everybody could go get one album.". Disfruta del nuevo video oficial "Centavito" Comenta abajo! Since the release of its video two weeks ago, sales of the track doubled, reaching 49,000 this week, according to Nielsen SoundScan. Stoute didn't know Santos but had already set his eyes on him. "You," the album's first single, spent seven weeks at No. Now, as Santos prepares for the Nov. 8 release of his solo debut album, the bilingual/bicultural "Formula, Vol. And [my character wants] to grow, to be a developer who owns all these buildings," adds Santos, whose real father is a retired cab driver and construction worker. Aventura's "Kings of Bachata" became the second-best-selling album of 2007, according to Nielsen SoundScan. "They say all Latin kids in the U.S. right now who are 18 and under, 92% are born in the U.S.," Santos' manager Johnny Marines says. After enjoying many successful years with Aventura, Romeo Santos decided to move on to a solo career in 2011. Eres el mas chignon [You're the shit]. And that sits just fine with the growing contingency of producers, marketers, brands and record companies that want to reach that growing-but continuously elusive-younger, bilingual, bicultural, home-grown Latino who is fluent in English but keeps one foot firmly anchored in his or her roots, culture and language. Romeo Santos teased the song on Instagram on April 1, 2019, and promised that it would release that night. [Letra de: "Obsesión" ft. Judy Santos] [Intro: Romeo Santos, Judy Santos] Something flavored, Aventura Hello? All rights reserved.Billboard is part of MRC Media and Info, a division of MRC. 2019 for Romeo Santos has been a very special year. "We made sure the deal wouldn't differentiate albums by language," Marines says. 1 on Billboard's Hot Latin Songs chart earlier this summer. © 2020 Billboard. He called Marines out of the blue and asked for a meeting. Letras, Videos y Discografía de Aventura. [4] The video has over 200 million views on YouTube as of March 2020. 2020-10-15T14:07:21Z Comment by caro sólo por un But I remember the Julio Iglesiases, the Jose Joses -- and it was about the music. Romeo Santos is back in action! 1," his potential appears to be growing. But as lead singer and lead composer of urban/bachata group Aventura, he has arguably been the most successful. He has worked as the lead vocalist of the American bachata band ‘Aventura previously. From there, Aventura's star rose, thanks to Santos' theatrical antics onstage, coupled with his songs-veritable mini soap operas. Santos first hit center stage with Raulin Rodriguez to perform “La Demanda.” And then he had a major surprise for all his fans: He reunited with Aventura to sing “Inmortal.”. His mom: Puerto Rican. The Bachata singer is a father for the second time and launched his most precious project, Utopia, which took him about six years to complete.